Evolution of Facebook Apps

I must admit, building Facebook apps is certainly not what I had envisioned I would be doing some 5-10 years ago.  What surprises me even more is how much such a platform has evolved. Nowadays, it seems that you need a degree in social behavior, be a marketing genius, along with a PHD in software engineering.  Nothing is as easy as it was, but I do like challenges.

Back when the platform just came out, I could bang an app out within a day, send some invites to friends and put links up on various websites, next thing you know I had thousands of people in my app.  One at it’s peak reaching 800,000 Daily Active Users.  Whatever happened to those days?  I miss them!   Getting those kinds of numbers on new apps will likely run you a few hundreds of thousands of dollars.   It is a shame, because now the smaller guys have absolutely no chance to compete with the bigger guys.

The complexities and the level of detail required to make a game or app function are also astonishing. Thankfully for me, I grew up with the platform and consider myself to know many of the dos and don’ts (there are a lot).  Apps and Games that you want to be successful require the love one mother would give to any child (Happy Mother’s Day Mom).   You want success?  Well you need to focus on user messaging, social behavior, providing value to your content and giving continuity to your game.  Don’t try to silo those 4, because there is a LOT of overlap between them. Continue reading…