I’ve come to the realization that I like companies that try to disrupt a market. Whether it be phones, IoT devices, or software. Love rooting for the next up and coming success story, even if it means some growing pains along the way. I tend to be a very passionate person when it comes to technology. I find myself pouring over details, specs, and features with each new thing. It’s rewarding to engage their teams over the details, as you get to see their drive and dedication.
The products trying to disrupt the market are often ones that bring in their own special flare. Even though they may not offer all the same features as the industry leaders, you can tell they are making a difference through the details. The communications coming out of these teams show their passion. They don’t often generate hostility. As a result, their message tends to be softer and they normally try to rally others to join them. As a result of a more neutral tone, hoping to rally people together, you often find that these teams often offer the best support. With good support comes a good and lasting impression on the market, because the best form of marketing is word of mouth.
Because of my passion for technology and great products, I often find myself going out of my way to find these new and upcoming products or technologies. Over the years, I’ve bought into or crowdfunded numerous products that were either help achieve a personal or professional need. I don’t always buy into products solely for the product itself, I often do it for the experience and the support. I’ve had the opportunity to follow a number of companies who were just starting out to flourishing into companies now competing against some industry leaders or going through large acquisitions. These teams were huge on gathering feedback and interacting with their communities or “evangelists”.