More and more, igapi is getting press. Earlier this month, Canadian Innovation Exchange has nomiated Social Game Universe as one of Canada’s most innovative companies, with igapi.
The Canadian Innovation Exchange (CIX) revealed the final slate of nominees that will compete to be included among Canada’s Hottest Innovation Companies. The annual awards are handed out in three categories: Information and communication technologies, clean technology and digital media. A total of 25 companies received nominations this year.
“Congratulations to all our nominees for showing the best Canada has to offer the world,” said Rick Nathan, co-chair of the Canadian Innovation Exchange.
Each of the finalists will make a live presentation in front of a panel consisting of leaders from major corporations, entrepreneurs and investors. Winners will be announced at the Canadian Innovation Exchange, due to take place on December 7 at the MaRS Discover Centre in Toronto.
igapi was recently showcased on IGN as the first playable cross-promotion toolbar:
TORONTO, Canada – Social Game Universe, pioneers of the concept of inter-connected social games, today announced the launch of the Inter-Game API (IGAPI), a solution for game developers to drive traffic by letting users “play” through a cross-promotion bar.
IGAPI uses the power of the social graph to let players interact with their friends across games and apps without leaving the game they are currently playing. Rather than seeing a typical banner ad or cross promotion, players see IGAPI “Action Cards” that they can play on their friends in other apps. Action Cards can vary from the simple (e.g., “Give film to your friend Nathon to help him grow his studio in Hollywood Tycoon”) to the more zany and bizarre (e.g., “Release a horde of zombies on your friend Jen’s horror set!”). IGAPI’s actions are limited only by the imagination and creativity of the developers looking to attract attention to their games.