Technology blogs and journalists are praising the likes of Google, Tesla and many others. This is great, those companies are creating terrific products. They are innovating in a market that has been relatively slow to turn around and that has been plagued with various degrees of problems. So why you wonder am I writing this after the title I put up? The short answer… Google, Tesla, and others are NOT the solution or the disruptors of the auto industry.
I’ve gone off on several rants on Facebook, Google+ and in some cases on Twitter. I really do not want to discredit the advancements Google has made on self driving cars. I also am not looking to discredit Tesla for releasing an electric car. But those products are only scratching the surface of what a full car that can fully disrupt the industry should be. I know, you are probably saying “well Tesla is selling cars”. Yep, you are right. They are good cars. But let me ask you this, are they available to anyone? Is it an inconvenience for you to buy one?